In previous conversations, we’ve spoken about this idea of a threshold of readiness that we’d like River to reach before sharing it directly with folks on the user recruitment list. The reason the current user recruitment list is tough to digest, is because it is not clear what specific characteristics these individuals share. For River to reflect that specificity, and resonate with people with a shared need, we need to be more pointed about who we’re designing for. How can we more acutely identify target users? One suggestion is that our target users are individuals who have their own brand and are trying to distribute something. Think Eric Chen and Oligarchy, ActiveLabour. Romy and Door. Anna and Usurpator. Dev and Felt Zine. My hunch is that this umbrella is too broad, but perhaps there is a through line related to distribution that connects these people.