Privacy Policy
Last Updated: December 18, 2024
This Privacy Notice explains how Lifeworld, Co., and our affiliates (collectively referred to as “Lifeworld”, “River”, “we,” “our”, or “us”) collect, use, disclose, and otherwise process personal data in connection with our websites (including river.ph) and any other website or mobile application that links to this Privacy Notice (collectively our “Services”). We may also choose or be required by law to provide different or additional disclosures relating to the processing of personal data about residents of certain countries, regions, or states. Please refer to the Region-Specific Disclosures section below for additional disclosures that may be applicable to you.
This Privacy Notice does not address our privacy practices relating to Lifeworld job applicants, employees and other employment-related individuals, nor data that is not subject to applicable data protection laws (such as deidentified or publicly available information). This Privacy Notice is also not a contract and does not create any legal rights or obligations not otherwise provided by law. Except as otherwise provided below, Lifeworld is the controller of the personal data we hold about you in connection with your use of the Services. This means that we determine and are responsible for how your personal data is used. This Privacy Notice does not cover or address how our customers may process personal data when they use our services, or how we may process personal data on their behalf in accordance with their instructions where we are acting as their processor.
Our Collection and Use of Personal Data
The categories of personal data we collect depend on how you interact with us and our services. For example, you may provide us your personal data directly when you register for an account, create a profile, share content, post a comment, respond to a post, participate in an event, contest, promotion or survey, or otherwise contact us or interact with us. We also collect personal data automatically when you interact with our Services and may also collect personal data from other sources and third parties. What is Personal Data? When we use the term “personal data” in this Privacy Notice, we mean any data or information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked to, directly or indirectly, a particular natural person or household or any other data or information that constitutes “personal data,” “personal information,” or “personally identifiable information.” Personal Data Provided by Individuals We collect the following categories of personal data individuals provide us: Contact Information, including first and last name, email address, and communication preferences. We use this information primarily to fulfill your request or transaction, to communicate with you directly, and to send you marketing communications in accordance with your preferences.
Account Information, including email address, account credentials or one-time passcodes (including passkeys and public keys), and the services you are interested in or have otherwise used. We use this information primarily to administer your account, provide you with our services, communicate with you regarding your account and your use of the services, and for customer support purposes.
Customer Content, including any files, documents, audio, videos, images, data, or communications you choose to input, upload, or transmit to our products and services, including those you submit to our chat services and the content you provide or share to our River platform. We use the content you have provided to provide you with our services, to facilitate your requests and to improve our products and services.
Feedback and Support Information, including the contents of custom messages sent through the forms, chat platforms, email addresses, or other contact information we make available to customers, as well as recordings of calls with us, where permitted by law (including through the use of automated tools provided by us or our third-party providers). We use this information primarily to investigate and respond to your inquiries, to communicate with you, and to improve our products and services. If you choose to contact us, we may need or ask for additional information to fulfill your request or respond to your inquiry. We may provide additional privacy disclosures where the scope of the request we receive or personal data we require fall outside the scope of this Privacy Notice. In that case, the additional privacy disclosures will govern how we may process the information you provide at that time. Personal Data Automatically Collected We, and our third-party partners, automatically collect information you provide to us and information about how you access and use our products and services when you engage with us. We typically collect this information through the use of a variety of our own and our third-party partners’ automatic data collection technologies, including (i) cookies or small data files that are stored on an individual’s computer and (ii) other, related technologies, such as web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies and logging technologies. Information we collect automatically about you may be combined with other personal data we collect directly from you or receive from other sources. We, and our third-party partners, use automatic data collection technologies to automatically collect the following data when you use our services or otherwise engage with us:
Information About Your Device and Network, including the device type, manufacturer, and model, operating system, IP address, browser type, Internet service provider, and unique identifiers associated with you, your device, or your network (including, for example, a persistent device identifier or advertising ID). We employ third-party technologies designed to allow us to recognize when two or more devices are likely being used by the same individual and may leverage these technologies (where permitted) to link information collected from different devices.
Information About the Way Individuals Use Our Services and Interact With Us, including the site from which you came, the site to which you are going when you leave our services, how frequently you access our services, whether you access our services from multiple devices, and other browsing behavior and actions you take on our services (such as the pages you visit, the content you view, the communications you have through our services, and the content and links you interact with). We employ third-party technologies designed to allow us to collect detailed information about browsing behavior and actions that you take on our services, which may record your mouse movements, scrolling, clicks, and keystroke activity on our services and other browsing, search or purchasing behavior. These third-party technologies may also record information you enter when you interact with our services, or engage in chat features or other communication platforms we provide. All of the information collected automatically through these tools allows us to improve your customer experience. For example, we may use this information to enhance and personalize your user experience, to monitor and improve our products and services, and to improve the effectiveness of our products, services, offers, advertising, communications and customer service. We may also use this information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our products and services. For information about the choices you may have in relation to our use of automatic data collection technologies, please refer to the Your Privacy Choices section below.
Personal Data from Other Sources and Third Parties
We may receive the same categories of personal data as described above from the following sources and other parties:
Our Affiliates: We are able to offer you the products and services we make available because of the hard work of our team members across our entities. To provide our products and facilitate our services, Lifeworld entities receive personal data from other affiliates for purposes and uses that are consistent with this Privacy Notice.
Sign-On: We may provide you the ability to log in to our services through certain third-party providers, such as through Privy. When you use such sign-in protocols to access our services, we may only receive a passkey or similar token. This information allows us to more easily provide you access to our products and services.
Other Customers: We may receive your personal data from our other customers. For example, a customer may provide us with your contact information as a part of a referral or through your interaction with our social forums.
Social Media: When you interact with our services through other social media networks, such as when you follow us or share our content on other social networks, we may receive some information that you permit the social network to share with third parties. The data we receive is dependent upon your privacy settings with the social network, and may include profile information, profile picture, username, and any other information you permit the social network to share with third parties. You should always review and, if necessary, adjust your privacy settings on third-party websites and social media networks and services before sharing information and/or linking or connecting them to other services. We use this information primarily to operate, maintain, and provide to you the features and functionality of our products and services, as well as to communicate directly with you, such as to send you messages about products and services that may be of interest to you.
Service Providers: Our service providers that perform services on our behalf, such as analytics and certain marketing providers, collect personal data and often share some or all of this information with us. For example, we receive personal data you may submit in response to requests for feedback to our survey providers.
Other Sources: We may also collect personal data about you from other sources, including publicly available sources, third-party data providers, brand partnerships, or through transactions such as mergers and acquisitions.
Inferences: We may generate inferences or predictions about you and your interests and preferences based on the other personal data we collect and the interactions we have with you. Additional Uses of Personal Data In addition to the primary purposes for using personal data described above, we may also use personal data we collect to:
Help you post content and share content across the platform;
1.Connect you to smart contract and other blockchain-related services;
2.Provide you with relevant content and newsletters;
3.Administer social forums and other services;
4.Fulfill or meet the reason the information was provided, such has to facilitate the delivery of our services;
5.Manage our organization and its day-to-day operations;
6.Communicate with you, including via email, chat, social media and/or other methods of communication;
7.Facilitate the relationship we have with you and, where applicable, the investment group or portfolio company you represent;
8.Request you provide us feedback about our sites and the services we provide;
10.Address inquiries or complaints made by or about an individual in connection with our products or services;
11.Create and maintain accounts for our users;
12.Verify your identity and entitlement to our services;
13.Register you for and provide you access to events, contests, sweepstakes, and surveys;
14.Market our products and services to you, including through email, push notification, and social media;
15.Administer, improve, and personalize our products and services, including by recognizing you and remembering your information when you return to our products and services;
16.Develop, operate, improve, maintain, protect, and provide the features and functionality of our products and services;
17.Identify and analyze how you use our products and services;
18.Infer additional information about you from your use of our products and services, such as your personal interests;
19.Conduct research and analytics on our user base and our products and services, including to better understand the demographics of our users;
20.Improve and customize our products and services to address the needs and interests of our user base and other individuals we interact with;
21.Test, enhance, update, and monitor the products and services, or diagnose or fix technology problems;
22.Help maintain and enhance the safety, security, and integrity of our property, products, services, technology, assets, and business;
23.Defend, protect, or enforce our rights or applicable contracts and agreements (including our Terms of Use), as well as to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of third parties;
24.Detect, prevent, investigate, or provide notice of security incidents or other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Lifeworld and others, including intellectual property rights;
25.Facilitate business transactions and reorganizations impacting the structure of our business;
26.Comply with contractual and legal obligations and requirements; and
27.Fulfill any other purpose for which you provide your personal data, or for which you have otherwise consented.
Our Disclosure of Personal Data
We disclose or otherwise make available personal data in the following ways: To Our Affiliates: We are able to offer you the products and services we make available because of the hard work of our team members across Lifeworld entities. To provide our products and facilitate our services, Lifeworld entities disclose personal data to other affiliates and subsidiaries for purposes and uses that are consistent with this Privacy Notice. To Other Customers and the General Public: We make available personal data designed for sharing through our services with certain or all other Lifeworld customers, or the general public, based on the applicable privacy settings and intended recipients. Keep in mind that the customers who view customer-generated content can always reshare or redistribute the content both on and off our services or save or copy the content outside of our services. In addition, by publicly posting content on our services, you are directing us to disclose that information as broadly as possible and directing those accessing the content to do the same. To Marketing Providers: We coordinate and share personal data with our marketing providers in order to advertise and communicate with you about the products and services we make available. To Service Providers: We engage other third parties to perform certain services on our behalf in connection with the uses of personal data described in the sections above. Depending on the applicable services, these service providers may process personal data on our behalf or have access to personal data while performing services on our behalf. In Connection with a Business Transaction or Reorganization: We may take part in or be involved with a business transaction or reorganization, such as a merger, acquisition, joint venture, or financing or sale of company assets. We may disclose, transfer, or assign personal data to a third-party during negotiation of, in connection with, or as an asset in such a business transaction or reorganization. Also, in the unlikely event of our bankruptcy, receivership, or insolvency, your personal data may be disclosed, transferred, or assigned to third parties in connection with the proceedings or disposition of our assets. To Facilitate Legal Obligations and Rights: We may disclose personal data to third parties, such as legal advisors and law enforcement: o in connection with the establishment, exercise, or defense of legal claims; o to comply with laws or to respond to lawful requests and legal process, including any abuse claims; o to protect our rights and property and the rights and property of our agents, customers, and others, including to enforce our agreements, policies, and terms of use; o to detect, suppress, or prevent fraud; o to reduce credit risk and collect debts owed to us; o to protect the health and safety of us, our customers, or any person; or
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o as otherwise required or permitted by applicable law. With Your Consent or Direction: We may disclose your personal data to certain other third parties or publicly with your consent or direction. For example, with your permission, we may post your testimonial on our websites. Your Privacy Choices
The following privacy choices are made available to all individuals with whom we interact. You may also have additional choices regarding your personal data depending on your location or residency. Please refer to our Region-Specific Disclosures below for information about additional privacy choices that may be available to you. Communication Preferences Email Communication Preferences: You can stop receiving promotional email communications from us by clicking on the “unsubscribe” link provided in any of our email communications. Please note you cannot opt-out of service-related email communications (such as, account verification, transaction confirmation, or service update emails). Withdrawing Your Consent Where we have your consent for the processing of your personal data (e.g., when you opt in to receive certain types of marketing communications from us), you may withdraw your consent by following the instructions provided when your consent was requested or by contacting us as set forth in the Contact Us section below. Automatic Data Collection Preferences You may be able to utilize third-party tools and features to further restrict our use of automatic data collection technologies. For example, (i) most browsers allow you to change browser settings to limit automatic data collection technologies on websites, (ii) most email providers allow you to prevent the automatic downloading of images in emails that may contain automatic data collection technologies, and (iii) many devices allow you to change your device settings to limit automatic data collection technologies for device applications. Please note that blocking automatic data collection technologies through third-party tools and features may negatively impact your experience using our services, as some features and offerings may not work properly or at all. Depending on the third-party tool or feature you use, you may not be able to block all automatic data collection technologies or you may need to update your preferences on multiple devices or browsers. We do not have any control over these third-party tools and features and are not responsible if they do not function as intended. Modifying, Correcting, or Deleting Your Personal Data If you have any questions about reviewing, modifying, or deleting your personal data, you can contact us directly at [river@lifeworld.co]. We may not be able to modify or delete your personal data in all circumstances. Partner-Specific Preferences Certain of our third-party providers and partners offer additional ways that you may exercise control over your personal data, or automatically impose limitations on the way we can use personal data in connection with the services they provide:
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Device-Specific / Platform-Specific Preferences: The device and/or platform you use to interact with us (such as your mobile device or social media provider), may provide you additional choices with regard to the data you choose to share with us. For example, many mobile devices allow you to change your device permissions to prevent our products and services from accessing certain types of information from your device (such as your contact lists or precise geolocation data), and many social media platforms allow you to change your platform permissions to prevent integrated products and services from accessing certain types of information connected with your profile. Please refer to your device or platform provider’s user guides for additional information about implementing any available platform-specific targeted advertising opt-outs. Children’s Personal Data
Our services are not directed to, and we do not intend to, or knowingly, collect or solicit personal data from children under the age of 13. If an individual is under the age of 13, they should not use our services or otherwise provide us with any personal data either directly or by other means. If a child under the age of 13 has provided personal data to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal data from our systems. If we learn that any personal data we collect has been provided by a child under the age of 13, we will promptly delete that personal data.
Investor Personal Data
This Privacy Notice does not cover personal data collected from our investors or shareholders, which is covered separately under the terms of such investor or shareholder agreement.
Security of Personal Data
We have implemented physical, technical, and organizational safeguards that are designed to protect your personal data. In addition, we take steps designed to ensure any third party with whom we share personal data provides a similar level of protection. However, despite these controls, we cannot completely ensure or warrant the security of your personal data.
Third-Party Websites and Services
Our services may include links to third-party websites, plug-ins, applications and other services. Except where we post, link to or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to any personal data practices of third parties. To learn about the personal data practices of third parties, please visit their respective privacy notices.
Region-Specific Disclosures
We may choose or be required by law to provide different or additional disclosures relating to the processing of personal data about residents of certain countries, regions or states. Please refer below for disclosures that may be applicable to you: United States: If you are a resident of the United States, please click here for additional U.S.-specific privacy disclosures, including a description of the personal data rights made available to residents of certain states under applicable law. Updates to This Privacy Notice
We may update this Privacy Notice from time to time. When we make changes to this Privacy Notice, we will change the date at the beginning of this Privacy Notice. If we make material changes to this Privacy Notice, we will notify individuals by email to their registered email address, by prominent posting on this
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website or our other platforms, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided.
Contact Us
If you have any questions or requests in connection with this Privacy Notice or other privacy-related matters, please [river@lifeworld.co].
ADDITIONAL UNITED STATES PRIVACY DISCLOSURES
These disclosures supplement the information contained in our Privacy Notice by providing additional information about our personal data processing practices relating to individual residents of certain states in the United States. For a detailed description of how we collect, use, disclose, and otherwise process personal data, please read our Privacy Notice.
Nevada Residents
If you are a resident of the state of Nevada in the United States, you have the right to opt out of the sale of your personal data. Although we do not currently sell personal data of Nevada residents (as defined under Nevada law), you may submit a request to opt-out of the sale of your personal data by email to river@Lifeworld.co.
California Residents
Under California Civil Code Section 1798.83 (known as the “Shine the Light” law), you may request certain information about our disclosure of personal data from us regarding the manner in which we disclose certain categories of personal data with third parties for their direct marketing purposes. We currently do not disclose your personal data to third parties for their own direct marketing purposes.